Brendan Leonard

Email/Direct Marketing Specialist

Thanks for stopping by! I have worked in marketing since 2017 in the skincare and tabletop game industries. Below you can find some of my most recent work.

Further samples are available upon request.

Direct Email Marketing

B2C Newsletters - Skin Actives Scientific

Process:

Skin Actives Scientific communicates with their customer base twice weekly in the form of a newsletter that directs readers to a corresponding blog post and sale.

Graphics are created in Canva using a mixture of stock photos and assets developed specifically for Skin Actives by an outside graphic designer.

Finished graphics are loaded into MailChimp and delivered to customers around the world on Tuesdays and Fridays.

Affiliate Newsletters - Skin Actives Scientific

Affiliate Program:

The following emails were created for the Affiliate Program at Skin Actives, which I also manage as part of my duties.

The voice required for this demographic was really different and much looser. This campaign was designed to feel fun and build engagement.

"Wrinkle Relief" April 1st, 2022

23.2% Opens, 1.3% Clicks

Positioning:

The Marketing Director asked me to create a series of 7 positioning statements that we could use to close up our emails.

Looking above, you'll see one of my favorites. It was generated using free assets inside of Canva.

"Glowing 15% Off" March 29th, 2022

24.1% Opens, 1.1% Clicks

Storytelling:

Skin Actives is located in Gilbert, Arizona. To accentuate the story behind this local business, I created a series of banners that focused on Skin Actives as a distinctly Arizona brand.

These banners ran from January - March 2022.

"March 2022" March 9th, 2022

"Grey Hair" March 8th, 2022

24.3% Opens, 2.9% Clicks

B2B Private Label Newsletters - Skin Actives Scientific

"March 2022" March 30th, 2022

"February 2022" February 9th, 2022

"Small Business" Newsletter - Skin Actives Scientific

Process:

The Small Business Newsletter is pretty unique. It's designed to convert long-time Do-It-Yourself fans of the Skin Actives Product into Private Label customers.

These messages are geared towards reorienting a hobby-pastime into an entrepreneurial endeavor. They are designed to be informative and feel valuable to the recipient and therefore they can be quite long.

Blogs - Skin Actives Scientific

Process:

Skin Actives Scientific posts blogs twice weekly. The goal here is to educate the customer base and instruct them on how to make the most of the product.

Blogs must be accessible and make science-based topics approachable. Blog copy is written with the accompanying newsletter in mind. Blog banner is generated in Canva and designed for longevity,

"DIY Cellulite Cream 2022" April 5th, 2022

"Packaging Part 1" April 14th, 2022